Inclusivity In the Beauty Industry
Why Diversity And Inclusivity Are Key In The Beauty Industry
In recent years, a powerful and transformative movement has been sweeping the skincare and cosmetics industry, fueling the drive towards inclusivity like never before. The once rigid and narrow beauty standards are gradually making way for a more diverse and representative portrayal of beauty. This shift has been largely driven by the growing demand for products that cater to a broader range of skin tones, types, and concerns. Consumers are now demanding inclusivity, pushing brands to expand their shade ranges, develop inclusive marketing campaigns, and embrace models and influencers from different backgrounds.
That’s why, we wholeheartedly embrace this transformative movement towards inclusivity in skincare. We recognize the importance of catering to diverse skin tones, types, and concerns. To this end, we have developed a comprehensive range of products that are specifically formulated to address the unique needs of individuals from all walks of life and tailored for various skin concerns. Additionally, we continue to prioritize inclusive marketing campaigns by featuring models, influencers, and brand ambassadors from different backgrounds. By doing so, we aim to celebrate the beauty of diversity and empower individuals to feel represented within our brand and included in the world of skincare. We believe that everyone deserves to have access to high-quality skincare products that are designed with their unique needs in mind, and we are committed to championing inclusivity every step of the way.
This month’s blog series is therefore focused on understanding the importance of inclusivity in skincare and the broad positive changes this movement has driven.
Growth rate of inclusivity and diversity in the skincare industry through the media
The growth of the beauty industry has seen a growing interest in diversity and inclusion within the industry. The media plays a huge role when it comes to showcasing these inclusive campaigns/movements. A remarkable dispaly of inclusivity is the “Unconventional beauty” campaign by Gucci featuring the exceptional talent of Ellie Goldstein, a model with Down’s syndrome, as the face of their mascara, “Mascara L’Obscur.” The response from the public, particularly on social media, was nothing short of phenomenal. Ellie’s presence in the campaign ignited a wave of positivity and celebration, breaking barriers and challenging conventional beauty standards. Her remarkable beauty and infectious confidence resonated with people around the world, inspiring countless individuals to embrace their own uniqueness. The campaign resulted in nearly $6 million in Market Impact Value, according to Launchmetric’s data analysis.
Positive feedback from such campaigns and the importance of representation in the skincare industry has led to the rapid rise in skincare inclusivity yet the focus shifted from the brains behind the showcased inclusion. This is a negative growth shift because inclusivity also means giving the same space and opportunities to all different settings such as product development, scientists, marketing, and supply chain because diverse team members provide unique perspectives, which can help recognise new and different skincare market opportunities. Therefore having diverse teams not only improves product variability but also ensures product efficacy.
Inclusive Beauty Standards
Beauty standards have always been set, and until now we have been following along pretty mindlessly and there has been a very clear narrative about the ideals of what we, especially women, should be striving towards in order to be deemed as beautiful. These inclusive beauty standards make us dive deeper into the dangerous criticism/bullying that follows due to failure to maintain realistic, diverse, and accessible ‘beauty standards’.
By challenging societal beauty standards and breaking free from limiting stereotypes, as O’PHYLL, we aim to redefine beauty and promote inclusivity for all.
In 2017 when Rihanna launched Fenty Beauty the world stood still as it was the first cosmetics brand we saw representing diversity and inclusion to this extent ,a beauty brand with 40 different make-up colors in its range at launch, it was truly remarkable. This was a huge game changer in the industry and showed the immense power in creating products tailored specifically for customers needs
Effectiveness of inclusivity & Diversity In the Skincare Industry
The current trendy issue in beauty and skincare is inclusive skincare and we have witnessed its effectiveness. Cosmetics industry is now striving to include diversity into their fundamental principles because they understand that inclusivity entails both duty and commitment.
This extraordinary response has therefore reinforced our belief that inclusivity is not just a trend but a powerful movement that has the ability to reshape the beauty industry for the better. Therefore, as O’PHYLL, by representing unconventional faces, we aim to showcase the beauty in diversity and ensure that every individual sees themselves in our brand.
WE ARE ALL THE FACE OF O’PHYLL…