A study conducted by the Red Cross and Environmental Working Group (EWG) in 2004, detected more than 287 synthetic chemicals in the cord blood of newborns. Some of these chemicals were found to be prominent in consumer products (skincare/cosmetics products) and had been proven to be carcinogenic, toxic to the brain and nervous system, and cause birth defects or abnormal development in animal tests.

This, along with the realization of the threats posed by some chemicals used in the cosmetics industry to our health, inspired us to be involved in changing the status quo of the personal care/cosmetics industry by creating safer and more effective alternatives. We were motivated to create an array of plant-based, natural, earth-friendly skincare products with zero toxic chemicals and in doing so, we have adopted what is termed ‘clean science’.

Inspired by nature’s wisdom, each of our products is formulated from ethically sourced and sustainable raw materials, to ensure healthy skin without comprising mother nature.